About Us – Kinetica
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
about us
the exceptional team behind it
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we are architects, designers and engineers

We are an ingenious industrial design bureau offering custom solutions for non standard architectural challenges. Our range of work spans from consultancy services, design, and engineering to manufacturing, production, and installation.

Our multidisciplinary team aims to surpass technical limits through creativity. We have collaborated in some of the boldest projects worldwide. With headquarters in Mexico and branches in the USA and UAE, Kinetica has been operating in the manufacturing industry since 1998.

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the team

luis gabriel
orozco padilla

With a background in architecture, Luis Gabriel has amassed over two decades of experience leading Kinetica in developing cutting-edge and inventive solutions for some of the most complex architectural projects worldwide.

Driven by a deep passion for materials, processes, and complex geometry, Luis Gabriel has forged a unique blend of an industrial design office and a high-tech fabrication workshop. Kinetica's impressive portfolio of projects spans the globe, from New York to Dubai, Brazil to Morocco, with each project embodying the company's commitment to innovation and excellence.

Luis Gabriel's visionary leadership and unwavering commitment to quality have earned him numerous accolades and awards, including the "Premio Obras Cemex" twice, in 2012 and 2014, for his contributions to innovation in construction. His ability to merge creativity with practicality has allowed Kinetica to stand out in the architecture industry, establishing the company as a leading player in the market.

As Kinetica continues to expand, Luis Gabriel remains at the forefront of the company's efforts to push the boundaries of what is possible in architecture. He remains committed to delivering exceptional solutions that seamlessly blend form and function, all while maintaining the highest standards of design and construction.

cruz ramírez

Julieta Cruz is an industrial designer who has specialized in business development for Kinetica. She received her Master's degree in Business Innovation from ITESM and an Advanced Project Management Certification from Stanford Center for Professional Development, after completing her undergraduate studies in Industrial Design.

Before her current role as Head of Business Development, Julieta led Kinetica's Design team, working on projects for renowned architects such as Wallace Cunningham, David Chipperfield and Foster+Partners among others. Her knowledge of materials, processes, and international logistics, as well as her assertive personality and natural leadership, make her an excellent connection point for clients and architects.

Julieta's ability to communicate with clients and understand their needs has been integral in securing new contracts for Kinetica. In her current role, she has been instrumental in expanding Kinetica's market reach and securing large-scale projects for the company. Her impressive track record and natural leadership have helped establish Kinetica as a leading company in the industry.

ayup nájera

Hassan Ayup is a highly accomplished civil engineer with a degree from ITESM and a project management diploma from Ibero. He began his career as a field engineer and junior project manager for one of the largest space frame and domes design and manufacturing firms.

Hassan's passion for complex projects led him to Kinetica, where he joined the team as a Lead Engineer a possition where he played an instrumental role in delivering several of the office's most significant projects, including James Turrel's Skyspace "encounter," Caruso e Torricella's "Ternium Auditorium," Foster + Partners' "Saqqara tower Lobby," and Sasaki's "La carreta Pavilion."

His extensive experience managing multidisciplinary teams, administering resources, and strong project focus, combined with his deep knowledge of processes and equipment, made him the perfect candidate to take on the role of Head of Operations. He has been successfully leading the coordination of the company's internal operations since 2019, ensuring that Kinetica's projects are delivered on time, within budget, and to the highest standards of quality.

nuevo arenas

Leonardo Nuevo-Arenas is a prominent figure in the field of Computational Design in Latin America. As a part of the first generation of specialists in this field, he has built a successful career as a consultant, lecturer, and thought leader. He has participated in numerous academic forums across Mexico, Colombia, and Panama, sharing his expertise and insights with students and professionals alike. Additionally, he has collaborated with several design firms throughout Latin America, further solidifying his reputation as a top practitioner in his field.

He's been in charge of building and leading Kinetica's Computational Design department and manages its Advanced Robotic Manufacturing Site. This department is unique among architectural fabrication companies and has allowed Kinetica to provide cutting-edge services and solutions to its clients.

Throughout his career, Leonardo has been involved in numerous high-profile projects for some of the world's most renowned architects such as Foster+Partners, Zaha Hadid Architects, and Heatherwick Studio among others.

león felipe
fernández zavala

León Fernandez is an industrial designer with a passion for Algorithm Aided Design. He has a wealth of experience in the field, having led a Design Office that focused on implementing digital fabrication methods for architectural elements and product development. He joined Kinetica's Computational Design team and participated in several high-profile projects in the US before being appointed as lead designer for the Expo Dubai 2020 project.

One of the key features of the Dubai Expo 2020 main pavilion was the use of laser projectors to create the largest immersive experience in the world. Fernandez was instrumental in the development of this aspect of the project, using his expertise to lead the design and fabrication teams for the development of the laser projectors' enclosures; a set of turbine-like pods, with a double curvature shell, fabricated in Aluminum and a complex array of mechanisms and systems that allow for the proper operation of the laser projectors. The project was widely recognized for its innovative use of technology.

More recently, Fernandez has been involved in a multi-awarded Houston Endowment Headquarters project, where he led the fabrication team for the facade and canopy louvers development, two of the key elements that give the building it's iconic look.

garza bernal

Saraí is a skilled and experienced architect with a proven track record of success in project management. She has a deep passion for design and is always seeking ways to push the boundaries of architecture.

Saraí joined Kinetica to work on high-profile international architectural projects. Her expertise and passion for architecture make her well-suited to help the company continue to grow and thrive. She is known for her exceptional organizational skills and self-motivated approach to work, which enable her to deliver excellent results on every project she takes on.

As a business developer at Kinetica, Saraí is responsible for identifying new opportunities for the company and working with clients to develop creative solutions that meet their needs. She is driven by a desire to create meaningful and impactful designs and is committed to working tirelessly to ensure that every project she is involved in is a success.

molina ruiz

Humberto is a talented architect who joined kinetica as an intern. His intelligence, discipline and adaptability earned him a permanent position as part of the Computational Design team just after graduation.

He’s been involved in several of Kinetica’s projects in the USA and supervised the installation for Zaha Hadid Architects’ One Thousand Museum Lobby and Drive Court. He was also part of the team in charge of the supervision of the installation for the 2021 Dubai Expo.


With a Bachelor's degree in Architecture and Urban Planning from USAP, and a Master's degree in Architectural Design from The Bartlett School of Architecture; Mukul has worked on a wide palette of projects ranging from group housing to urban design and master planning.

Mukul's strong knowledge of algorithmic design, simulations, and coding, coupled with his interest in digital fabrication and robotic manufacturing, has led him to focus on developing computational tools to streamline complex design tasks using programming languages such as Grasshopper, Python, and C#.

As part of Kinetica's Computational Design team, Mukul is responsible for generating highly-detailed 3d models as well as developing scripts and tools that enable the analysis, optimization and fabrication of complex architectural elements for high-profile projects.

josé roberto
arguelles rodríguez

Roberto is a designer, researcher, and educator with a background in Architecture. His research interests include generative design, digital fabrication, complex geometry, and morphogenetic principles.

As an educator, Roberto collaborates as a Coordinator for DigitalFUTURES.Spanish, aiming to make important educational ideas available for free to architects and students across the planet.

Roberto has collaborated with several design firms in Mexico, Spain, USA, and the Philippines. Focusing on exploring new digital mediums to achieve complexity in design. His expertise in this area has made him a valuable addition Kinetica's Computational Design team where he works on the development of algorithms for the analysis, optimization, and automation of complex design tasks for high-profile projects.

mario alberto
medellín martínez

Mario Medellín is a talented architect with previous experience as a Research Assistant at the Institute for Design and Technological Innovation of Universidad Iberoamericana Puebla, where he worked with KUKA Robotic Arms and other Digital Fabrication Technologies.

After joining Kinetica’s internship program, he contributed to the development of the One Thousand Museum project in Miami and the engineering phase of L’avenue Libertador in Buenos Aires, both designed by Zaha Hadid Architects. Due to his exceptional skills, he later became a permanent member of Kinetica's Design team, playing a vital role in the successful execution of the “OUM Wellness Center” project by Pich Architect. He coordinated with production and installation crews, as well as other contractors involved in the project, ensuring its timely delivery.

As a Digital Fabricator, Mario is responsible for overseeing the development and implementation of fabrication strategies for complex architectural elements; combining Computational Design strategies, digital and robotic manufacturing technologies, and analog fabrication schemes.

ricardo agustín
león rojas

Ricardo, who was trained as an architect at UNAM, México, and Universidad Nacional de la Plata in Argentina, has explored various mediums including industrial design, digital fabrication, robotic manufacturing, and sculpture to express his creative drive. His interest in utilizing digital platforms as more than just representation tools has led him to immerse himself in the use of Grasshopper's visual programming environment. With this, he has developed custom exploration, analysis, and optimization algorithms that are focused on generating complex geometry.

Prior to joining Kinetica, Ricardo collaborated with UNAM's Industrial Design Research Center (CIDI) and FabLab Mx, where he was able to explore different fabrication technologies applied to the creation of art objects.

As a Digital Fabricator at Kinetica, Ricardo has collaborated on various projects in Mexico and the USA. Notably, he recently completed work on the Houston Endowment's Headquarters project by Kevin Daly Architects and Productora.

castilla jimenez

Andrea is an accomplished industrial designer with exceptional skills in 3D modeling and creating engaging infographics that effectively communicate design proposals to clients and architects. She started her journey with Kinetica as an intern, where she quickly impressed the team with her talent and ability to analyze information and provide innovative design solutions.

Throughout her internship, Andrea proved her adaptability and her ability to grasp complex design requirements, resulting in her promotion to a permanent position within our office. Her outstanding work on high-profile projects across the USA has further strengthened her expertise and cemented her position as a key asset to our team.

With a strong work ethic and an unwavering attention to detail, Andrea has established a promising career within Kinetica's design team. Her ability to quickly understand design constraints and requirements and translate them into highly detailed models make her an invaluable member of our team.

villalobos de león

Nestor's training as an Electrical Engineer started early, working closely with his father in the family's company, where he specialized in automatization and welding while developing metallic pieces for a wide range of industries in Mexico. Through this experience, he also learned about project management, giving him a solid foundation to build upon.

As an external consultant, Nestor first collaborated with Kinetica on the development of metal transformation processes for David Chipperfield's Jumex Museum and Sasaki's "La Carreta" pavilion. His expertise and contributions were so valuable that he joined Kinetica to lead the team in charge of all metal-mechanical processes for the 2020 Dubai Expo project. Nestor successfully coordinated both off-site manufacturing and in-site processes during the installation.

With his extensive experience and expertise, Nestor is now in charge of the development and coordination of all metal mechanical processes in the shop. His skills in project management, metal transformation processes, and mechanical coordination make him an essential member of the team.

josé apolinar
zuñiga bautista

José, who holds a degree in Civil Engineering, began his career as a surveyor and on-site supervisor for a major road and highway construction company. He then worked as an external consultant for kinetica, contributing to projects such as James Turrel's sculptural skyspace, David Chipperfield's Jumex museum, and Duda Paine's Equus 333. Eventually, he joined the team permanently and was responsible for coordinating the installation of "La Carreta" Pavilion, designed by Sasaki.

Since then, José has played a crucial role in managing and coordinating the installation of various projects. Notable examples include ZHA's 520 West 28th in New York, One Thousand Museum in Miami, and the 2020 Dubai Expo.

enemegio carmona

Leopoldo has been a member of kinetica for almost fifteen years, serving in various important roles in the majority of the company's projects. He has accumulated extensive experience in all operational areas.

As an engineer specialized in composite materials, Leopoldo has expertise in a wide range of materials, from FRP and GRG to GFRC and UHPC. His knowledge of material composition and behavior makes him a valuable team member involved in all projects with complex geometries. He plays a key role from the research and development phases, to creating models and molds, and ultimately overseeing the manufacturing and installation of finished pieces.

rosalio josé
velazquez gallardo

Rosalio has been a valuable member of the Kinetica team for more than a decade. He began as a general assistant in the shop, and his exceptional learning ability and inventive and resourceful personality were evident from the very start. Over the years, Rosalio has become an essential contributor to the development of many of Kinetica's projects, providing creative solutions that have helped to overcome some of the most challenging aspects of fabrication and installation.

He has played a significant role in the design process of some of Kinetica's most notable projects, such as One Thousand Museum in Miami, Lantern House in NYC, and the Expo 2020 Pavilion in Dubai. In these projects, his ability to come up with innovative solutions for complex fabrication and installation challenges has been crucial to their success. He has demonstrated exceptional problem-solving skills, as well as a keen eye for detail and a commitment to quality that have been instrumental in ensuring that each project meets the highest standards.

luis javier
rivera lópez

Luis is a senior member of Kinetica's workshop and has been an essential part of the team for almost twenty years. As a 3rd generation carpenter and cabinetmaker, he possesses a deep understanding of geometry and fabrication processes. His expertise in shop operations, coupled with his mastery of aesthetics, functionality, and design language, has helped to foster a symbiotic relationship between Kinetica's workshop and office.

Luis has played a role in every Kinetica project, contributing to the fabrication of mock-ups and samples, and the development of wooden structures for models and molds. He has also overseen the installation of finished pieces. His versatility and knowledge of the intricacies of each project have been essential to their success.

Thanks to Luis's expertise, Kinetica has been able to ensure that every aspect of each project's design, from the initial stages to the final installation, is executed to the highest standards. Luis's contributions to the team have been invaluable, and he is highly regarded for his exceptional work ethic and technical skill.

rivera cardona

Victor is a young, ingenious and talented industrial designer, graduated from CEDIM and with a Diploma in Project Management from ITESM. With a deep interest in digital fabrication, materials, and production processes, he has pursued a career in 3D modeling, arts, and fabrication using eco-friendly materials.

Creative, self-driven, and organized, Victor has been an integral member of our design team ever since he joined us. He has been involved in the fabrication of complex concrete pieces for ongoing projects, demonstrating his natural ability to understand complex geometries and fabrication issues.

rosiles de la garza

Angel earned his Bachelor's degree in Industrial Design from UANL, where he focused on developing his skills in creative design, 3D modeling, rendering, and brand management. He also obtained a diploma in Design for Kids and Toys from Politecnico Di Milano, further expanding his knowledge in the field.

With a keen interest in future trends and a strong passion for innovation, Angel possesses a unique ability to develop cutting-edge products, brands, experiences, and businesses. Currently, he is a member of the design team at Kinetica, where he works on intricate geometries and fabrication processes.

arce hernández

Naydelin is a self-motivated Industrial Designer and Product Developer who graduated from CEDIM with a passion for creativity. During her time as a student, she thrived on participating in international design competitions, using them as a platform to hone her skills in 3D modeling and digital fabrication.

Naydelin's professional experience includes working with diverse materials, including metal and ceramics. She also has a keen eye for arts and photography, which has helped her in her daily work as a designer. At Kinetica, Naydelin has found a strong interest in digital fabrication, programming, and operating CNC tools, and she has embraced these areas with enthusiasm.

de león vallejo

Jesus is a talented Industrial Designer who earned his Bachelor's degree from UANL in Mexico, where he focused on conceptual design with a strong emphasis on the user's experience and emotions, utilizing sketches, 3D modeling, and rendering to bring his designs to life. He has extensive experience in fabrication processes for furniture and publicity branding stands.

Currently, Jesus is a member of the design team at Kinetica, where he works on complex geometries' fabrication and design processes. He thrives on challenges and is always eager to express his creative thinking through elaborate sketches to contribute to fabrication and prototype strategies.

mata guerra

Lorena is an experienced digital marketing expert who has worked with various brands to develop effective social media strategies. Her interests in fine arts, photography, cinematography, and architecture, coupled with her training as a Graphic Designer, make her a well-rounded Digital Content Strategist.

At Kinetica, she creates and implements Engagement and Communications strategies that align with the company's design methodology and philosophy. Lorena carefully documents and analyzes the daily life of the office and workshop to create messaging that accurately and effectively communicates Kinetica's values to its target audience.

gómez moran

Lot is a young and talented multimedia creator who joined Kinetica with the objective of finding new and innovative ways to showcase the projects and the stories behind them. His highly creative nature makes him constantly search for new means of expression, whether it be through graphics, photography, video, or audio, and he consistently contributes a fresh and innovative vision to the narrative.

Lot earned his bachelor's degree in "Languages and Audiovisual Production" in Mexico, and he has actively participated in the production of professional short films for festivals such as Ficmonterrey, where he has been involved in filming, directing, and editing. His versatility makes him an ideal fit for the ever-changing environment at Kinetica.

rodríguez ramírez

with a background in Digital Film Production, a passion for visual storytelling and a sharp eye for detail Andrés brings a fresh and innovative perspective to Kinetica's media team as an Audiovisual Producer.

With experience in photography, video editing, and direction, He is skilled in all aspects of video production, from pre-production planning to post-production editing, and is proficient with various cameras, lighting equipment, and editing software.

Andrés collaborates with the team to document Kinetica's projects and produce engaging content for various platforms, effectively communicating the team's vision to the audience. He is a detail-oriented individual who is always looking for innovative ways to showcase Kinetica's work and captivate viewers.

carlos alberto
martínez bustos

With over 20 years of experience, Alberto is a seasoned Public Accountant who is well-versed in the administrative and financial aspects of business operations. His sharp analytical and managerial skills have led him to specialize in tax compliance and reimbursement for international trading.

Alberto joined Kinetica as Head Accountant with the goal of optimizing the company's use of financial, infrastructure, and human resources. He brings a wealth of expertise in financial management and is dedicated to ensuring that Kinetica's finances are in compliance with all relevant regulations and guidelines.

With his experience and commitment to excellence, Alberto is an invaluable member of the Kinetica team. His insights and recommendations are helping to ensure that the company's resources are being used to their fullest potential.

monica alejandra
molina molano

Monica is a Business Administration specialist with over 15 years of experience in commercial, administrative, and accounting roles across various industries such as education, recycling, and human resources. Her experience in staff, payroll, and financial management has been instrumental in her role as a key member of Kinetica's accounting and HHRR department.

At Kinetica, Monica works closely with the accounting team to develop and implement strategies for optimizing the company's financial operations. Her expertise in financial management and payroll administration is invaluable in ensuring that Kinetica's finances are in compliance with all relevant regulations and guidelines.

liliana guzmán rojas

Liliana Guzmán serves as our Office Manager, bringing knowledge and experience to oversee the day to day office operations. With her background in marketing and business, she plays a critical role in ensuring the smooth functioning of our office. Additionally, her previous experience as an accounting assistant has further developed her financial management and organizational skills.

In her capacity as Office Manager, Liliana is responsible for managing administrative and human resources functions, ensuring that our office operates efficiently. She focuses on providing necessary resources and support to our team members, enabling them to excel in their respective roles.

Liliana's contributions are essential to maintaining a productive work environment and supporting our team. Her expertise and dedication enable us to operate smoothly and ensure that our office functions optimally.

herrera barron

Jaqueline Herrera is a driven and detail - oriented accounting professional who began her journey at Kinetica through our internship program. She quickly proved her abilities and was offered a permanent role in the accounting department upon graduation.

With her strong work ethic and commitment to accuracy, Jaqueline has become an integral part of our accounting team. She ishighly skilled in financial management, budgeting, and financial reporting, and her excellent communication skills allow hertoeffectively interact with all departments in the company.

flores méndez

Roberto Flores is currently an industrial design student at UDEM University in Monterrey. He joined Kinetica as part of an internship program with a particular interest in learning more about architecture. With a showcase of designing practical products and instruments that can improve daily life actions, Roberto brings a fresh perspective and creative energy to his work.

He enjoys studying geometry through 3D modeling and free-hand drawings, helping him better understand how things work and how he can design functional products. He is adaptable to the challenges of the office and always willing to learn and grow as a designer.


Estefania, a dedicated student pursuing a degree in Industrial Design at Tecnológico de Monterrey. She's motivated by the constant quest for large-scale and complex projects, seeing challenges as opportunities for innovation and unique solutions. Her goal is to design functional and sustainable products that make a real impact on people's lives and the environment. Recently, she joined Kinetica's internship program, eager to contribute to complex projects in a dynamic environment.


Currently pursuing her degree in Architecture at Universidad Iberoamericana Puebla, Paola stands out for her adept utilization of design software, such as Grasshopper and Rhino. She has fully immersed herself in hands-on experiences, delving into the intricate art of optimizing parameters to craft architecturally efficient and aesthetically captivating designs. Recently, Paola enthusiastically joined Kinetica's internship program, driven by her aspiration to expand her knowledge of computational design and digital fabrication within an immersive and practical setting.

































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